May Insight: Moving from Events to Individual-Focused Fundraising
with Christine Casey and Chase Inman of Transitions LifeCare
May 19, 2020, 2:00-3:30 PM, on Zoom
Does your organization rely on events – galas, walks, golf tournaments, etc. – to raise annual operating funds? Perhaps as a nonprofit Executive Director, Development Officer or Board member, you had considered moving away from events already. Now, as public health policy addressing the coronavirus severely restricts public gatherings, the need to determine other fundraising strategies is urgent! Where do you start?
Transitions LifeCare, a hospice agency founded in 1979, successfully switched from event-based fundraising efforts to an individual giving model in 2015. They realized through an internal fundraising assessment that an individual giving campaign was the new strategic direction for the agency, with a new staffing model and personalized individual stewardship strategies led by leadership volunteers and staff.
Please join our May “Insight” to hear Christine Casey, 25-year fundraising veteran and Director of Philanthropy for Transitions LifeCare, and Chase Inman, Transitions’ Philanthropy Officer, who established the infrastructure of the organization’s “1979 Circle” individual major gift program, describe:
- Their vision
- The obstacles they encountered
- The specific steps they took
- Their remarkable results, and
- Important considerations for after you create this type of program
