Data Alchemy – Turning your Data Lead Mine
into a Data Gold Mine
with Brent Troth and Blair Reynolds of WakeMed Foundation
June 16, 2020 – 2:00-3:15pm
*CHANGE: This session is now only offered via Zoom
(zoom info will be emailed to you once you register for this event)
As a nonprofit Executive Director, Development Officer, or Board member, you understand the importance of having confidence in your donor data. Having the right systems and processes to manage and access the data you need is critical to your fundraising success.
Key aspects of building a good data mine include:
- Making investments in the right donor data management systems to support your organization’s strategic goals
- Honestly assessing your current systems and processes to meet today’s needs as well as plan for tomorrow.
- Systems to consider include not only “primary” donor data management systems but also complimentary data tools like research/prospecting resources, peer to peer fundraising, events management, workplace giving, and tools necessary for other fundraising programs.
- Asking the right questions when considering new data management solutions or upgrades to existing systems
- Maintaining data quality, and
- Ensuring the systems you choose integrate well
Describing how the WakeMed Foundation has grappled with these important issues, Blair Reynolds, Director of Annual Giving & Stewardship, will discuss the importance and strategic value of effective donor data management tools and processes, and Brent Troth, Donor Systems Specialist, will discuss selecting, implementing, and assessing systems and processes in order to meet your organization’s present and future needs.
