In the wake of data scandals, security concerns, and a growing number of new data privacy laws, is traditional prospect research still relevant and appropriate for fundraising? How does this ever-changing landscape affect how we fundraise and manage our donors’ data? What are the ethical implications in managing information and using publicly available data? This session will explore a 2020 survey where nonprofits share their practices and compare this to the new realities in research and data, discuss the ethics surrounding them, and how best to ensure your program uses and manages data effectively.
• Understand the basics of prospect research and what is included in publicly available data
• Gain familiarity with new data privacy laws/rulings and how they impact the sector
• Frame an ethical approach to data management and prospect research
T. Clay Buck is a 30-year fundraising veteran as both a frontline fundraiser and senior consultant. He has experience in all areas of fundraising, with particular expertise in annual and individual giving and in fundraising operations. Clay was President of the AFP Las Vegas chapter for two years, co-authored the U.S. Critical Fundraising Report for Rogare and teaches fundraising at UNLV. He holds a BA from University of GA and an MFA from Michigan State.
Ryan Woroniecki is the Vice President of Strategic Partnerships at DonorSearch, the industry leader in prospect research, screening, and analytics. He has helped over a thousand nonprofits with various prospect development efforts. His expertise ranges from donor segmentation, prospect management, qualification, individual gift planning, and relationship management. He is a former APRA-MD board member and currently serves on the boards of AFP-DC and The Giving Institute.