The market is down, but donor giving is up? That’s the trend experienced during 2022 at Fidelity Charitable®, an independent public charity and the nation’s largest grant maker. Despite last year’s economic downturn—inflation, rising interest rates, and layoffs—plus a 19% slide in the S&P 500, Fidelity Charitable® distributed nearly $1 billion more in donor-recommended grants to nonprofits than in the year before. That’s a 9% jump in grant funding—fueled by the power of donor advised funds (DAFs).
In this session, Amy Pirozzolo, Head of Marketing at Fidelity Charitable®, will explain how donor-advised funds help sustain philanthropy during times of economic uncertainty and why understanding DAF donors—and how to work with them—is a strategy that every fundraiser should perfect. You’ll learn the basics of donor-advised funds, how and why donors use them, and five ways that your nonprofit can reach DAF donors.
Fidelity Charitable is the brand name for the Fidelity Investments® Charitable Gift Fund, an independent public charity with a donor advised fund program. Various Fidelity companies provide services to Fidelity Charitable. The Fidelity Charitable name and logo, and Fidelity are registered service marks of FMR LLC, used by Fidelity Charitable under license.
Amy Pirozzolo is head of marketing at Fidelity Charitable®, an independent public charity that has helped donors support more than 357,000 nonprofit organizations with $61 billion in grants.1 The mission of Fidelity Charitable® is to grow the American tradition of philanthropy by providing programs that make charitable giving accessible, simple, and effective. Ms. Pirozzolo assumed her current role in 2013. Experienced in both consumer and business-to-business marketing at marquee brands across a variety of industries, Ms. Pirozzolo is responsible for leading all aspects of marketing for Fidelity Charitable, including driving awareness for donor-advised funds, fundraising support, donor and nonprofit engagement strategy, and new program launches. Ms. Pirozzolo also serves on the team supporting the Fidelity Charitable Trustees’ Initiative. Prior to her current role, Ms. Pirozzolo spent nearly 20 years in Fidelity’s Workplace Investing organization, where she held a variety of leadership positions honing her experience in acquisition, client development, retention, and product marketing. During her tenure, she helped establish Fidelity as a leading 401(k) provider for more than 17,000 small to midsized businesses. Prior to joining Fidelity Investments®, Ms. Pirozzolo held various marketing roles at Easy Spirit Shoes and LensCrafters. Ms. Pirozzolo is also a former chair of the board for Freedom United, the world’s largest advocacy organization committed to ending modern-day slavery and human trafficking. Additionally, she is a past President of the Women’s Giving Network of Wake County (North Carolina). Ms. Pirozzolo is also a member of the Triangle American Marketing Association (AMA) where she co-founded and co-leads the CMO networking group.
Date: March 21, 2023
Time: 2:00 PM – 3:15 PM
Location: American Red Cross Offices, 4737 University Dr, Durham, NC 27707
Cost: AFP Triangle Chapter Members: $10.00
Non-AFP Chapter Members: $25.00
Following the program there will be a tour of the facility for those who are interested. You may also want to donate blood while at the American Red Cross offices. You may do a “walk in” appointment or you can confirm a time by clicking here and entering the zip code 27707. Scroll down to March 21 and look for “Durham Blood Donation Center.”