This introductory, 3-day course provides a comprehensive overview of fundraising principles at the fundamental level. Designed for professionals with 0-4 years of fundraising experience, this course is the international standard for training those new to fundraising and offers a complete overview of the development function, featuring the most current information and techniques. Full participation in the course is applicable for 15 CFRE continuing education credits.
This intensive program is facilitated by experienced local fundraising professionals using an active learning style, including case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable.
Please note: Although this course is intensive, the schedule has been formatted to span three days with regular breaks and a lunch hour to allow for a positive virtual experience and accommodate those working remotely with caretaking responsibilities
- Andy Coe, Principal, Convergent Nonprofit Solutions
- Dianne Dunning, CFRE, Associate Dean, Advancement, NC State College of Veterinary Medicine
- Joyce M. Mitchell-Antoine, Vice President for Development, Planned Parenthood South Atlantic
- Jennifer Player, CFRE, President & CEO, Habitat for Humanity of Orange County
- Susan Ross, Co-Founder and Partner, moss+ross
- Aviv Sheetrit, Associate Director for External Relations, Jewish Life at Duke
- Michelle Sutton, CFRE, Director of Development, Duke Catholic Center
- Shannon Williams, Principal Advisor & Director of Client Engagement, Armstrong McGuire
Learning objectives include:
- Discuss the essential components of an integrated development plan.
- Explain the elements of a marketing and communications plan that shares the organization’s message, informs constituents, and engages donors.
- Develop and sustain relationships with prospective donors, current donors, and volunteers.
- Plan individual and group solicitation strategies to secure annual and major gifts.
- Execute management policies and procedures to ensure fundraising activities are conducted with proper records management and stewardship.
- Demonstrate key ethics and accountability principles and practices in fundraising activities.
Date: February 17-19, 2021
Time: 9:00 a.m. – 3:30 p.m. ET
Location: Virtual via Zoom
Cost: $390 for AFP Members
$490 for Non-AFP Members
Registration Deadline: Registration is open to local registrants of the Triangle only because we are past the shipping deadline for the course materials. The course is open to local registrants who can pick up their materials in Cary, NC by February 16.