Description
The world of generosity has changed. Your donors live in a hyper-personalized world where Netflix predicts their next binge, and their inboxes anticipate their next craving before they do. Meanwhile, too many nonprofits are still sending “Dear Friend” emails and one-size-fits-all appeals—hoping for connection but creating disconnect instead.
The result? Donors feel unseen. Teams work in silos. And generosity stalls.
But it doesn’t have to be this way.
Enter The Donor Connection Blueprint: a simple, structured framework with five actionable steps to help you meet donors where they are, break down silos, and create meaningful, scalable connections that drive results.
This isn’t a gimmick. It’s a proven, scalable framework that starts where you are and builds toward what’s possible. Your donors want to feel seen. Your teams want to win together. And your mission deserves the generosity that comes when connections become personal.
This is how you meet—and keep—your donors.
• Healthy Data, Healthy Relationships – You can’t connect with donors you don’t know. Clean your data, trust it, and put it to work.
• Break the Silos – Chaos kills connection. Align your teams and tools to deliver a unified donor experience.
• Speak to the Person, Not the Wallet – Donors are humans, not data points. Segment and craft messages that match their passions.
• Right Message, Right Time – Automate journeys that meet donors where they are, keeping them engaged at every step.
• Personalization That Scales – Use AI to predict what donors need next and deliver connections that feel human, not robotic.
Join AFP Triangle on Tuesday, July 15 at 2:00 p.m. ET for a virtual session on donor connection with Erik Tomalis, Chief Evangelist & Revenue Officer at Avid.
Erik Tomalis, Chief Evangelist & Revenue Officer, Avid
A proven fundraising professional that is forward thinking, people driven, most of all results oriented. 20+ years of fundraising experience, making 5,000+ donor solicitations raising millions of dollars for non-profit organizations such as St. Jude, Sigma Nu, Boy Scouts and Allegheny Health. As well, he’s served as an executive leader to Pursuant-Ketchum, Virtuous and now Avid.
At Avid, Erik is committed to helping nonprofits grow global generosity. He believes that giving is about personal connections, not transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.
