Marketing Manager
Position Number: 20021653
Vacancy ID: P015447
Department: University Development Office-250100
Full-Time Equivalent (FTE): 1
Full-Time/Part-Time Permanent/Time Limited: Full-Time Permanent
Hours Per Week: 40
Work Schedule:
Monday-Friday, 8:00am – 5:00pm
Occasional evenings and weekends.
This position may be eligible for hybrid work.
Job Code ID: Public Comm Specialist – Journey
Salary Shown to Applicants (Hiring Range): $49,450 – $59,000
Salary Grade Equivalency: GN10
FLSA Designation: Nonexempt
Duties Exempt: No
Department Description:
University Development’s purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs, and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing/communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.
Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.
Equal Opportunity Employer:
The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, race, national origin, religion, sex, sexual orientation, or status as a protected veteran.
Position Description:
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC-Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Marketing Manager is responsible for providing strategic, forward-thinking marketing strategy, planning, and content creation in support of the Campaign for Carolina, the University’s largest-ever fundraising campaign, and the University’s overarching strategic goals and objectives. The Marketing Manager will demonstrate the ability to identify, implement, and evaluate marketing and communications strategies, content and programs directly related to UNC-Chapel Hill schools, units, and campaign initiatives. Tactics include branding, marketing, public relations, advertising, social media, promotion of events, and print and online communications.
As part of the development communications team, and reporting directly to the Senior Marketing Manager, this position is responsible for the planning, creation, and implementation of marketing content for campaign initiatives and affinity groups. The Marketing Manager will work directly with development and communications staff across the University to develop campaign communications plans and provide a portfolio of campaign materials. The Marketing Manager will work closely with development directors within the schools and units to define and craft individualized messages appropriate for each individual constituency.
Essential Skills, Knowledge, and Abilities:
Applicants should have a strong marketing and communications background, be able to synthesize data and information, analyze trends, identify opportunities, draw sound conclusions, and develop actionable recommendations to guide marketing strategy, marketing communications, and deliverables as well as organizational decision-making. A demonstrated knowledge of production and marketing calendars is critical. Proficiency in MS PowerPoint, Word, and Excel is required.
Preferred Qualifications:
A Bachelor’s degree or higher is preferred, plus 2 or more years of related experience in non-profit or higher ed. The ability to craft messaging and content are strongly preferred. Project management experience is ideal. WordPress knowledge is a plus.
Qualifications and Experience:
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Quick Link for Direct Access to Posting: https://unc.peopleadmin.com/postings/233917
Department Contact Name: Stacey Coleman
Department Contact Email: staceyc@unc.edu
Posting Open Date: 06/22/2022
Posting Close Date: 07/11/2022
Open Until Filled: No
Office of Human Resources Contact Information: If you experience any problems accessing the system or have questions about the application process, please contact the University’s Equal Employment Opportunity office at (919) 966-3576 or send an email to equalopportunity@unc.edu.
