Association of Fundraising Professionals Triangle, NC Chapter

Ronald McDonald House of Chapel Hill

15 May 2017
 May 15, 2017

Executive Director

The Opportunity | Ronald McDonald House of Chapel Hill

The Ronald McDonald House of Chapel Hill (RMH-CH) is a non-profit organization dedicated to serving families in a home-like environment while their children face serious medical issues at NC Children’s Hospital.

Since its founding 29 years ago, the RMH of Chapel Hill has served almost 40,000 families. The House’s mission is to allow families to focus on the health and well-being of their critically ill children by keeping families together who need a community of hope, comfort and empathy. RMH-CH is a place of respite and support for families of children in pediatric intensive units, children receiving bone marrow transplants and children undergoing outpatient procedures such as radiation and chemotherapy. UNC Children’s Hospital is the primary source of referrals. RMH-CH also operates a Family Room inside UNC Children’s Hospital to support the families of hospitalized children. The Family Room offers parents a comfortable living room and well-stocked kitchen pantry.

Located near UNC Children’s Hospital, RMH of Chapel Hill has 52 bedrooms, including seven long-term bone marrow transplant apartments. The House offers families the amenities of home –two fully stocked kitchens, inviting dining areas, computers and wireless Internet access, laundry facilities, two playrooms, and a library. Staff and volunteers are always looking for ways to provide emotional support and relief for families dealing with the stress of treatment including a daily meal program, activity programs for the entire family, and free transportation to and from UNC Hospitals. Emotional support from other families in similar situations is one of the side benefits of staying at the RMH of Chapel Hill. The need for RMH of Chapel Hill services is clear. In 2016 alone, RMH of Chapel Hill hosted more than 2,100 families.

RMH of Chapel Hill is governed by a 20-member Board of Directors. It employs 24 staff, and in fiscal year 2017 operates with a budget of $1.35 million. In 2016, revenue of $1.4 million was made up of 29% events, 6% foundation support, 19% individual giving, 9% corporate support and 32% investment revenue. For 2016, the House had net revenue of $60,000.  RMH-CH could not operate without volunteer support. In 2016, volunteers donated more than 32,000 hours of service. After careful strategic planning, the House embarked on an ambitious $7.6 million capital campaign inn 2012 to increase the number of rooms from 29 to 52. The campaign was successfully completed and this latest expansion opened in November 2015.

The RMH of Chapel Hill is an independent 501(c)3 organization but it is also a proud member chapter of Ronald McDonald House Charities (RMHC), itself an independent nonprofit. Founded 38 years ago, the 300+ RMHC member chapters can now be found in 54 countries and is one of the most recognized nonprofit brands in the world. Combined, the worldwide chapters serve more than four million families a year. The McDonald’s Corporation is the largest corporate supporter of RMHC but it is the local McDonald owner/operators who are involved on the local level providing support and leadership to local chapters.  

The Position | Executive Director

The Executive Director is accountable to the Board of Directors for stewardship of the RMH-CH Mission Statement and the integrity of its goals.  Reporting to the Board President, the Executive Director will have overall strategic and operational responsibility for RMH-CH programs, as well as the expansion and execution of its mission.  The Executive Director is the ambassador for the organization and is responsible for building relationships with the community and media to drive broader awareness and donor support for the organization and its mission.

In partnership with the appropriate committees of the Board of Directors, the Executive Director designs the overall policy and procedures for general operations, maintains community and public relations, and is responsible for the direction and oversight of the fundraising and budgetary policies of the Board of Directors.

The responsibilities of the Executive Director include:

Board Support

  • Serve as liaison between RMH-CH Board of Directors and RMH-CH licensed programs.
  • Prepare all board reports, schedule meetings, take and distribute minutes, and ensure timely follow-up of action items.
  • Ensure all board policies and procedures are up to date and in accordance with RMHCH guidelines.
  • Schedule, organize, provide administrative support for all board committee meetings – take and disseminate minutes if necessary.
  • Work with the Executive Committee to oversee the Ronald McDonald Family Room and the Ronald McDonald House of Chapel Hill.
  • Maintain all necessary records, policies and procedures for RMH-CH.

External Relations/Communications

  • Maintain and nurture the existing relationship between RMH-CH and local McDonald’s Owner/Operators and with RMHC Global.
  • Work with the Senior Director of Development to design a comprehensive Communications Plan.
  • Cultivate existing relationships with funders, media, and other influential community leaders to strengthen the RMH-CH
  • Develop and implement strategies that will maximize the reach and reputation of RMH-CH and its related programs.
  • Continue to look for new opportunities to tell the RMH-CH story in the community.
  • Represent RMHCH at RMH-CH sponsored events in the community.
  • Put communications vehicles in place to create momentum and awareness for all RMH-CH licensed programs.
  • Oversee all media contacts.

Fund Development

  • At the direction of and supervision of the development committee, develop and implement a system to regularly evaluate all fundraising initiatives.
  • Work with staff to develop objective performance measurements, to ensure consistent, high-quality reporting to the RMHC board and to feed into communications channels;
  • Seek out potential new sources of funding;
  • Provide professional donor-centric support to all private, corporate and foundation partners.


  • Administer accounting practices, bookkeeping functions, HR functions, maintenance of fiscal records and financial reports;
  • Appraise operating results in terms of costs, approved budget compliance, operating procedures, trends and increased net profit opportunities;
  • Interface with Finance Committee and lead the preparation of budgets and other financial documents; participate in strategic planning to achieve budget objectives, responsibility for all activities in accounts payable/receivables and bookkeeping functions; maintain accurate records and control reports.
  • Interface with accounting firm to conduct annual audit and annual Internal Revenue Service documents.

Program Management/Administration

  • Establish consistent, objective program performance standards of accountability.
  • Ensure timely reporting to RMHC Global, and implement sound record-keeping practices across the organization.

The Candidate | Critical Knowledge, Skills, and Abilities

The ideal candidate will be a seasoned leader who has the clear head of a manager who is fair but firm, and the heart of a social worker with compassion for families in crisis and the people who serve them. The staff is dedicated, but has gone through many changes during the last five years, and a renewed sense of teamwork needs to be nurtured.

The candidate must have the ability and enthusiasm to lead and motivate a dedicated staff, build a team environment, and set an ambitious strategic course within the context of a modest-sized organization.

Helping families with children who are undergoing intensive treatments is by its very nature stressful. Serving as a temporary home away from home, RMH of Chapel Hill provides great opportunities for family support but also requires strong administrative management skills. Running the RMH of Chapel Hill has been compared to running a small hotel with all the inherent issues of guest satisfaction. Added to these responsibilities is the ever-constant need to secure funding. This leader must have emotional intelligence and savvy, understanding the importance of listening and sensitivity in meeting the needs of clients and the staff who assist them.

The next Executive Director must be able to ascertain the strengths and limitations of the organization as it is today and, if necessary, make changes to strengthen its ability to serve its clients, improve operations, fundraise, and increase the organization’s profile in the community. He/She must have a proven history of creating and managing an effective, quality program that maintains the highest standards.

As with all nonprofits, fundraising will be at the top of the agenda and will require a professional with the ability to lead and while moving the annual fundraising program to new levels of success with an emphasis on building its major gifts program. He/she must be fearless but smart in connecting with donors, prospects, and community leaders in the position to support the mission of the organization.

This position offers an incredible opportunity for a strong leader/manager with compassion for families dealing with very difficult situations. To succeed, the Executive Director must believe passionately in the mission of the RMH of Chapel Hill and possesses the skills to bring all the necessary resources together in the service of the mission.

Critical knowledge, skills, and abilities should include:

  • Demonstrated energetic and visionary leadership skills.
  • Strong time management with ability to set priorities and demonstrated team-building skills.
  • Outstanding communications and interpersonal relationship skills.
  • Strong financial acumen, including developing and monitoring annual budget, and using data for informed strategic decisions.
  • Develops and maintains excellent contacts in the community.
  • Strong interpersonal and community-relations skills and ability to communicate and work effectively with diverse groups, including staff, volunteers, business community, foundations and other agencies.
  • Strong written and verbal communication skills, a persuasive and passionate communicator with excellent interpersonal and multidisciplinary project skills.

Education and Experience:

  • Minimum of a Bachelors’ degree from an accredited college or university or at least 10 years of relevant experience with 5 of those years in a team management role.
  • A plus would be experience/knowledge/exposure to RMHC programs and affiliation to the global McDonald’s system.
  • Demonstrated success developing and evaluating program models, and selecting and successfully implementing innovative programs.
  • Proficient in using technology as a management reporting tool and experience working with technology to develop and implement program evaluation systems.
  • Experience with large fundraising events, event management and fundraising/donor management software.
  • Strong project management skills managing multifaceted projects resulting in measurable program growth.
  • Experience in having worked with high-performance, collaborative peer groups.
  • Excellent verbal and written communication skills with exceptional attention to details.
  • Personal qualities of integrity, credibility and a commitment to and passion for the mission.
  • Ability to multi-task, set priorities, monitor progress towards goals, and track details, data, information and activities.
  • Ability to demonstrate ethical behavior consistent with sound business practices and aligned with the values of the organization.
  • Experience with accounting practices and Quickbooks accounting software.

Physical Demands:

  • The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • While performing the duties of this job the employee is regularly required to walk, sit and stand; use hands for finger manipulation, handle, feel, reach with arms and hands, and talk or hear.
  • The employee may be required to lift up to 20 pounds.
  • The vision requirements include close, distance, peripheral, and depth perception.

Ronald McDonald House of Chapel Hill, Inc. is an equal opportunity employer, without regard to race, color, age, sex, sexual orientation, religion or national origin.

Procedure for Candidacy

RMH – Chapel Hill has retained Capital Development Services to assist with professional recruitment.  Nominations, expressions of interest, and applications can be submitted via email to

Candidates should include a cover letter, a resume, and a list of three references.  All material will be confidential.  Additional inquiries may be directed to Jen Tozier at Capital Development Services, 336-747-0133 x 208.


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