On October 4, 2011 Monique Hanson, Senior Vice President and Chief Development Officer of YMCA of the USA, and Sally McMillan, Director of Development for YMCA of the USA discussed strategies for small to mid-size development offices to maximize their resources.
Topics included:
- How to leverage time and resources in a variety of environments
- Strategic execution of best practices and prioritization to build a culture of philanthropy
- Execution of the annual fund as a key communication and engagement strategy
- Examples of accessible prospect identification tools and engagement strategies
- Creating a vital and committed board and volunteer team
- Identifying and managing donor expectations
- Donor recognition vehicles, reporting and accountability
- The optimization of systems, budgeting process and development plan
